Free Site Optimization
Outperform Your Competitors with Maximum Website Performance
Free Site Optimization With Our WP Accounts
Is your website running slow? Do you want maximum speed and performance for your website without spending thousands of dollars? We can help!
At WP Management Team, we firmly believe that the performance of your website is crucial to your success; this is why we’ve included site optimization on all of our accounts for FREE! We analyze websites, gather critical data and apply our knowledge and strategies to improve your website’s overall performance.
Our goal is to have your website outperform on every measure: traffic, speed, conversion rates, and, most importantly, return on your investment.
Why is Site Optimization So Important?
If you’re asking yourself whether or not website optimization is really necessary, think about this: If we told you that you could potentially get twice as many conversions from your existing traffic, would it pique your interest?
If your answer is yes, then there’s no question about it…you should definitely be optimizing your website. Pushing more traffic to a website that doesn’t benefit your potential customers is a waste of money. Increased traffic is good, but traffic that generates conversions is a much better proposition. Once you get people to your website, it’s up to you to get them to convert.
So, if you can somehow increase the percentage of site visitors who convert, you’re effectively increasing conversions without increasing cost. Why would a business owner not want that?
We specialize in maximizing your website’s performance and conversion potential for your customers. By providing free site optimization, we’re covering all of the bases and ensuring that you have the best chance of meeting your bottom line. With conversion being the end goal, it’s critical that your website works to the best of its ability to achieve that. One of the first things we do is to gather quantifiable data. This allows us to see the problems on your website so that we can address them accordingly. Our website experts will set up Google Analytics, provide monthly traffic reports, fix broken links, ensure site security and so much more… all for free!
Free Website Optimization Services
Install and Fully Manage Google Analytics
Google Analytics is automatically set up so we can gather the necessary data needed to help increase your website’s leads, sales and conversions, as well as boost web performance. This gives us a better understanding of the customer experience and allows us to target the areas that need improvement. Our team will work with you to implement the necessary strategies and get the most out of your reports.
Set Up Monthly Traffic Reports
As we track your website’s performance, you’ll receive regular updates and
a comprehensive report each month. This allows you to determine where your traffic is coming from and make educated decisions on how to increase it. Our team will find ways to best leverage the Google Analytics tool to help remove roadblocks to conversion on your website and use valuable insight to shape your marketing strategy.
Google Search Console & Bing Webmaster Tools
We’ll also add your website to Google Search Console and Bing Webmaster Tools. This track’s your site’s search performance and helps to monitor and maintain your site’s presence in Google Search results. By submitting your URL to Bing Webmaster Tools, we can find out if your site has been indexed and is getting traffic from Bing. These are both useful when optimizing your website.
Find & Fix Broken Links
Broken links have an extremely negative impact on your website’s performance and speed. When a user clicks on a link and finds 404 errors, they get frustrated and may leave your website. Part of our optimization process is redirecting and fixing broken links. Since this is an ongoing process, we’ll regularly check your website to avoid any of your visitors from having a bad user experience.
Validate HTML & CSS
Validating a page is simply a way of checking that a web page is free of errors. When we validate a website, we ensure that the website’s pages conform to the standards defined by the the World Wide Web Consortium (W3C). This is a crucial part in improving the technical quality of your pages and can improve your site’s quality score; thus, we’ll validate your website and make sure that all pages meet Web standards.
Generate Robots.txt File
A robots.txt file helps search engines crawl and index your website properly. Creating and uploading a Robots.txt file (also known as the robots exclusion protocol) is another must-do on our site optimization list. With this text file, we are able to instruct web robots (typically search engine robots) how to crawl pages on your website. It is especially useful if you don’t want certain areas of your website or a whole website indexed.
Basic Sitemap Creation
Basic sitemap creation is an essential component to helping search engines locate your site’s pages more quickly and easily. Search engines will use your sitemap as a reference when selecting URLs on your site, allowing it to crawl the site more intelligently. Our optimization team will create a basic sitemap to help you rank in top search engines so that you can be easily found online.
Do images run very slowly on your website? Are customers leaving your site due to image errors and lagging performance? Images should create a memorable, unique experience for your customers. As we move forward with the SEO process, we can apply your account hours to image optimization if your website has many images that impact speed and performance.
Optimize Page Speed
Page speed is a measurement of how fast the content on your page loads. Site speed (and as a result, page speed) is one of the signals used by Google’s algorithm to rank pages. Having a slow page speed could negatively affect your indexation and the user experience. Pages that load slowly tend to have higher bounce rates and lower average time on page, which then negatively affects conversions.
Search Friendly URLs/Permalinks
Search Friendly URLs contain keywords that explain the page or website’s content, and they’re very easy to read by customers and search engines alike. Search Friendly URLs and custom permalink structures highly improve your chances of ranking on the first page. This is something we’ll focus our efforts on as part of the site optimization process.
Mobile View Optimization
A website that’s optimized for desktop and mobile devices is a far more impressive, memorable, and advanced website. Our optimization experts will make your website mobile-friendly by reformatting it for a number of popular handheld or tablet devices, including Android, iPhone, iPad, and more. Additionally, we’ll create large navigation buttons for mobile, restructure page content, and fully optimize images for several devices.
Site Security and SSL
Security is our number one priority when optimizing, designing, and managing your website. At WP Management Team, we protect your data and transactions by using Secure Sockets Layer (SSL), which is the standard security technology for creating an encrypted link between a server and a customer. This link specifically ensures that all data transmitted between the server and browsers remain 100% secure and private.